Fenty Beauty is now the official beauty partner of Arcane, Riot’s animated series debuting on Netflix November 6th
Riot Games reveals a first-of-its-kind global partnership with Fenty Beauty by Rihanna for the debut of Riot’s animated series, Arcane, on Netflix. With this official partnership, Fenty Beauty will curate beauty looks across Riot Games and content aiming to highlight the multifaceted and diverse beauty landscape that celebrates beauty in all of its forms – including animation! Illuminating the importance of community in gaming and beauty, Fenty Beauty and Riot will push the boundaries of collaboration throughout this partnership, both in and out of game. To celebrate the launch of Arcane and kick off this revolutionary partnership, Fenty Beauty will host VIP beauty experiences and gifting at the Riot Games campus in Los Angeles on November 6th at 5PM PST. Tune into Netflix on Saturday, November 6 at 7PM PST for the global three-episode premiere of Arcane – the first TV-series based on the League of Legends universe, which will follow the origins of two iconic League champions and the power that will tear them apart.
Follow along with @fentybeauty and @arcaneshow to watch this partnership come to life.
Netflix and Riot Games bring the global phenomenon League of Legends franchise to television with the animated event series Arcane. The series will also be available on Tencent video in China and marks Riot Games’ first series for television. Set in Riot’s globally popular League of Legends IP, Arcane is an animated series developed and produced by Riot Games in partnership with Fortiche Productions. Founded by Brandon Beck and Marc Merrill, and led by CEO Nicolo Laurent, Riot is headquartered in Los Angeles, California, and has 3,000+ Rioters in 20+ offices worldwide. To date, more than 600 million players worldwide have played in the League universe over the past decade.
ABOUT FENTY BEAUTY
Fenty Beauty, led by CEO Robyn Rihanna Fenty, is a partnership between Rihanna and LVMH. Rihanna created Fenty Beauty “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global power- houses. The portfolio consists of KVD Beauty, Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty, Fenty Skin and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide.